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06:01 PM - 25 Apr 19
Reimagined Faberge Eggs - @denacoopart Dena Cooper collaborates with @hypebae on an Easter themed project… twitter.com/i/web/status/1…
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@ArrestAllMimics #Podcast: @BenTallon meets up with the 'family' at Glasgow/London design agency, O-Street… twitter.com/i/web/status/1…
11:00 AM - 25 Apr 19
Fashion illustrator @sunny_gu reimagines Belle's beautiful ballgown with watercolour and flowers @ZalesJewelerstwitter.com/i/web/status/1…
11:01 AM - 24 Apr 19
Did you know: Kathryn Rathke draws her subject many times over from different angles. This way she learns about the… twitter.com/i/web/status/1…
05:30 PM - 22 Apr 19
#SchoolMural - @GregStraight brightens up Auckland school with a 7 meter mural #NewZealand #graphic #GregStraighttwitter.com/i/web/status/1…
03:30 PM - 22 Apr 19
#FashionStatements - Leading fashion illustrator António Soares was recently commissioned by @AmsterdamMuseumtwitter.com/i/web/status/1…
01:30 PM - 22 Apr 19
Sunny Day Paper Doll for Nick Jr - @nickjr commission Fionna Fernandes to create paper doll illustrations for Sunny… twitter.com/i/web/status/1…
11:00 AM - 22 Apr 19
This week we are featuring portrait and line drawing illustrator @kathrynrathke . Kathryn loves drawing animals, f… twitter.com/i/web/status/1…
10:30 AM - 22 Apr 19
In 2012, we committed to be at least 1% better in creating a greener Earth. We are very proud of the impact we’ve m… twitter.com/i/web/status/1…
06:00 PM - 21 Apr 19
The Anatomy of A Pair of Pants - Alex Baker @DNAillustration illustrates for @DuluthTradingCo #fashion #informativetwitter.com/i/web/status/1…
12:00 PM - 21 Apr 19
T-shirt Collaboration - Spring has arrived in the form of these bright, sunny t-shirts designed by Iratxe López de… twitter.com/i/web/status/1…
12:00 PM - 21 Apr 19
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09:56 AM - 21 Apr 19
Vicky Scott @vickysworld is part of a show at a new gallery in central Brighton called the Conclave Gallery who spe… twitter.com/i/web/status/1…
11:01 AM - 19 Apr 19
@Kelly_canby intriguing characters are easy to relate to, and her style is ideal for children’s publishing, editori… twitter.com/i/web/status/1…
11:01 AM - 17 Apr 19
Working in ink, paint and coloured pencils, @kelcanby puts play at the centre of her process when developing both s… twitter.com/i/web/status/1…
02:30 PM - 15 Apr 19
#Skills - Oxford University Press ask Donough O'Malley @pencilrobot for two educational book covers #stylisedtwitter.com/i/web/status/1…
11:30 AM - 15 Apr 19
#KidiandApi - Agnes Ernoult works on a momentous project for French fruit dessert brand Andros #advertisingtwitter.com/i/web/status/1…
09:35 AM - 15 Apr 19
This week we are featuring Perth-based illustrator @kelcanby. A former graphic designer, florist and painter, she n… twitter.com/i/web/status/1…
08:30 AM - 15 Apr 19
#TheUnitedBuilding - Claire Rollet supplies the cover illustration advertising The United Building in prestigious D… twitter.com/i/web/status/1…
06:25 PM - 14 Apr 19
The Future of Food - @DecueWu creates two posters for the Chipotle Aluminaries Project on positive changes in the f… twitter.com/i/web/status/1…

7 things agents look for in an Illustrator

 by Angela D'Alton


Illustrators and animators eventually reach a point of curiosity about agency representation.  Whether you’re a seasoned pro or just starting out, applying to agencies for inclusion on their roster can be a daunting task.  At Illustration Ltd, we receive an extremely high volume of requests for representation from artists all around the world, and our success stems from a careful method of selection. 

Here’s 7 simple tips to help you stand out from this rather large crowd.

1. SKILL

You need to be an amazingly skilled artist.  We’re looking for a high level of competency in your chosen technique.  You don’t have to be tertiary educated in your field but you do need to be an expert and your work needs to be impressive.  You must display your ability to complete illustrations in your style, with absolute proficiency.  This is why students are rarely offered representation; because these things take time.

2. ORIGINALITY

Present work that is new and exciting.  Whilst we know all artists to have a unique flair, as an agency we’re seeking fresh ways of expression.  Do what you do and do it well.  Copying currently trendy illustration styles is viewed very negatively, and showing us what special talents you have to offer is always preferred.

3. COMMERCIAL VIABILITY

Agencies are responsible for marketing you to a range of potential clients and it’s important for clients to envisage your illustration style working in concert with their brand.  Whilst creative boundaries can be more flexible with editorial and publishing work, it’s imperative that your style is likeable and accessible to most.  Avant-garde can be alienating and divisive.

4. COHESION

You may be experienced in a variety of illustration styles, but is that appropriately reflected in your portfolio?  Ensure your style is identifiable and include work that shows a consistent aesthetic in your areas of specialty. 

5. EXPERIENCE

Evidence of previously published work, creative projects that you’ve worked on, collaborations with other brands will strongly support your application.  Agencies love to see that you know how to complete a commission, that you are capable of timely and courteous communications with clients and have the ability to meet deadlines.  Successful past projects and current working experience says that loud and clear.

6. WEB PRESENCE

Show us that you’re a self-starter with a solid web presence.  Sharing your work on Instagram, updating your Facebook followers, selling prints of your personal work, regularly updating your web site portfolio, and proving that you’re already thinking professionally, auger well for your application.

7. ENTHUSIASM

Agencies love illustrators who want to work, who are keen to try new things, and who want to have a go.  Making a living out of being an artist is not easy, but maintaining a positive mental attitude as much as possible, being friendly and helpful, and meeting possibilities with a smile can make all the difference in who we choose to represent.


Good luck in your applications!  It’s important to remember that even if you don’t have an agent to represent you, that you continue working on your artistic practice, building your portfolio and getting as much experience as possible.  It can only help!

Image credits
Top image by Patrick Boyer
Bottom image by Lisa Beta


How do I apply for representation?

To apply, head to our web site and click on “Contact // Artist Submissions / Apply” or click here
 
Due to the extremely high volume of applications we receive, it is unfortunately not possible to respond to every applicant.  You can be certain however, that if we feel we can represent your work we will be in touch.
 
If we decide to work together, we will send you our Welcome Pack which provides you with all of the information you need.  This will include direct contact details for a member of Illustration staff who will be on hand to help you with assignments and other queries at all times.


This article can also be read on the SAA HUB

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