Home Styles Illustrators Animators About News TV Contact Work With Us Desktop Site
All
agency news
3d
artist advice and information
animals and nature
animation
awards
cartoon or humor
childrens books
conceptual
drawing
editorial
fantasy
fashion
figure and people
lettering
line
live art
paper sculpture
podcasts
posters
realistic
retro
scrapbook interviews
scrapbook notebooks
youth culture
05:01 PM - 09 Dec 16
An outstanding replica of @Fortnums #store in the shape of a #gingerbread tin #illustrated by #pencil @LucilleClerctwitter.com/i/web/status/8…
03:00 PM - 09 Dec 16
We’re happy to announce the 50th episode of @ArrestAllMimics next Tuesday featuring French Illustrator @malikafavretwitter.com/i/web/status/8…
01:30 PM - 09 Dec 16
“Perfect penciling and brilliant brushwork…” This is how clients describe the work of our new talent @LucilleClerc.… twitter.com/i/web/status/8…
12:30 PM - 09 Dec 16
A #watercolour of the #ChapelRoyal at Hampton Court Palace by #JohnWalsom will be accepted by the #Queen for the… twitter.com/i/web/status/8…
10:45 AM - 09 Dec 16
We’re happy to announce the 50th episode of @ArrestAllMimics next Tuesday featuring French Illustrator @malikafavretwitter.com/i/web/status/8…
09:30 AM - 09 Dec 16
“Perfect penciling and brilliant brushwork…” This is how clients describe the work of our new talent @LucilleClerctwitter.com/i/web/status/8…
09:15 AM - 09 Dec 16
Pool Floats - A self initiated work by #FionnaFernandes based on designs by #SunnylifeAustralia, @bigmouthinc_,… twitter.com/i/web/status/8…
05:01 PM - 08 Dec 16
What the Parenting Manuals Don't Tell You illustrated by #AlyanaCazalet with expressive lines and great humour… twitter.com/i/web/status/8…
02:00 PM - 08 Dec 16
Feeling Good: A mixed media style seasonal spread by #HeatherLandis for @O_Magazine #Christmas #editorial #collagetwitter.com/i/web/status/8…
11:00 AM - 08 Dec 16
A fun and colourful #Christmas #poster by @leehodguez for @The_RHScommissioned by @premmdesign #magic #childrentwitter.com/i/web/status/8…
04:00 PM - 07 Dec 16
Oh! New Year's Tree - A delightful rhyming story for the New Year illustrated by @Miss_Bally_Ball #Christmastwitter.com/i/web/status/8…
01:30 PM - 07 Dec 16
Check out @LucilleClerc’s beautiful hand drawn pieces that take you into a new world of texture, shading & detail.… twitter.com/i/web/status/8…
12:30 PM - 07 Dec 16
@ArrestAllMimics #Podcast: @BenTallon talks to @nick_chubb to discuss multi-platform self-promotion #interviewtwitter.com/i/web/status/8…
09:30 AM - 07 Dec 16
Check out @LucilleClerc’s beautiful hand drawn pieces that take you into a new world of texture, shading & detail.… twitter.com/i/web/status/8…
08:30 AM - 07 Dec 16
#Scrapbook - Spanish illustrator @pintachan shares his love of Richard Scarry, Nouvelle Vague movies, Lego&liquoric… twitter.com/i/web/status/8…
06:00 PM - 06 Dec 16
Wrapped! @vickysworld transforms these festive #patterns into Christmas wrapping paper#gifts #holiday #designtwitter.com/i/web/status/8…
03:45 PM - 06 Dec 16
01:31 PM - 06 Dec 16
Hurrah! We have reached over 20,000 followers on Twitter! Thank you all for your follows, retweets and support.… twitter.com/i/web/status/8…
12:30 PM - 06 Dec 16
Hot of the Press! @DeannaFirst draws #portraits at last week's Faena Art Dome opening in Miami #fashion #peopletwitter.com/i/web/status/8…
09:30 AM - 06 Dec 16

Back to School with M&S

above and below - 'Our Innovations' animations

below - Gail's work in progress and tools for the job

Gail Armstrong completes a mammoth papersculpture 'Back to School' campaign for Marks & Spencer.

The commission with AKQA was completed in several stages, each to build different phases of the project for the Marks and Spencer website. The first was to supply a kit of parts including a variety of paper planes, white versions of a variety of uniform items and the main title image for Inventors Wanted - an invitation to kids to submit their own ideas and innovations for school uniforms and the chance to win a trip to Kennedy Space Centre for the most imaginative. The second phase was imagery for the different sections in the Back to School area of the M&S website, firstly to help the viewer put together the perfect uniform for a pupil's needs and also a Bitesize Ideas page with help and suggestions for healthy snacks and meals. Finally Gail illustrated the 33 Smart Innovations icons - this part of the site also hosts the final phase of the project - two animations inspired by two of the innovations - Adjust-a-hem trousers and Stainaway Shirts. Working closely with Art Director Steven Leong and animator Peter Menich, Gail says of the rewarding commission "It was a challenging, intense and thoroughly enjoyable project to work on from start to finish."  

back to News