Home Styles Illustrators Animators About News TV Contact Work With Us Desktop Site
All
agency news
3d
artist advice and information
animals and nature
animation
awards
cartoon or humor
childrens books
conceptual
drawing
editorial
fashion
figure and people
InsideOut
lettering
line
live art
paper sculpture
podcasts
posters
realistic
scrapbook interviews
scrapbook notebooks
youth culture
05:30 PM - 25 May 17
Color Your Adventures: #EllaTjader works with @RAPP Agency in LA on a @Toyota Campaign #travel #promotion #carstwitter.com/i/web/status/8…
03:00 PM - 25 May 17
12:00 PM - 25 May 17
09:15 AM - 25 May 17
RT @Stock_Artworks: Spotlight is on the work of @AndrewHutchArt, one of the world's premier #wildlife artists to see more visit https://t.c…
08:47 AM - 25 May 17
RT @Stock_Artworks: Your daily dose of affordable and original #stockillustrations. See more of John Holcroft's work: https://t.co/kycjS7hc…
03:55 AM - 25 May 17
RT @Stock_Artworks: We've added a great new image to Bahar 's Portfolio #stockillustrations tinyurl.com/mb4c9cp https://t.co/h2XPRADW…
03:55 AM - 25 May 17
RT @Stock_Artworks: Your daily dose of affordable and original #stockillustrations. See more of Alan Baker's work: ow.ly/aARO30bZq0A
03:55 AM - 25 May 17
RT @Stock_Artworks: Your daily dose of affordable and original #stockillustrations. See more of Lauren Mortimer's work: https://t.co/e6o9GQ…
03:55 AM - 25 May 17
RT @Stock_Artworks: We've added a great new image to Amber Days 's Portfolio #stockillustrations tinyurl.com/m9tvyw3 https://t.co/omqo…
06:00 PM - 24 May 17
@ArrestAllMimics #podcast @BenTallon meets with multi-disciplinary artist and illustrator @AndyCouncil #interviewtwitter.com/i/web/status/8…
03:30 PM - 24 May 17
Hawaii in Pieces: @BNBuzz #Bookstore release a tropical #puzzle illustrated by #ShangheeShin #figure #people #mapstwitter.com/i/web/status/8…
01:30 PM - 24 May 17
#YordankaPoleganova spent 3 years in #Bangkok from where she got #inspiration for her colourful and positive #arttwitter.com/i/web/status/8…
12:30 PM - 24 May 17
Here are some work in progress images of @vickysworld bear sculpture – it’s a #mural on a giant bear @TheBigSleuthtwitter.com/i/web/status/8…
09:30 AM - 24 May 17
#IratxeLopezdeMunain- #FineArt & #Illustration at Barcelona University & ideas sparked by ‘drawing without thinking… twitter.com/i/web/status/8…
08:30 AM - 24 May 17
#YordankaPoleganova spent 3 years in #Bangkok from where she got #inspiration for her colourful and positive #arttwitter.com/i/web/status/8…
06:15 PM - 23 May 17
A self-initiated piece by #IratxeLopezdeMunain - a portrait of #KarenO, from the Yeah Yeah Yeahs! #artisttwitter.com/i/web/status/8…
03:30 PM - 23 May 17
Chic, sophisticated and upbeat #illustrations by @JABissett for French fruit & veg brand @teamsaveol #advertisingtwitter.com/i/web/status/8…
12:30 PM - 23 May 17
@LucilleClerc #illustrations are brought to life in this trailer of the Champs Elysées Film Festival #artisttwitter.com/i/web/status/8…
09:30 AM - 23 May 17
05:30 PM - 22 May 17
This week we are featuring International fashion illustrator #YordankaPoleganova #artistoftheweektwitter.com/i/web/status/8…

Back to School with M&S

above and below - 'Our Innovations' animations

below - Gail's work in progress and tools for the job

Gail Armstrong completes a mammoth papersculpture 'Back to School' campaign for Marks & Spencer.

The commission with AKQA was completed in several stages, each to build different phases of the project for the Marks and Spencer website. The first was to supply a kit of parts including a variety of paper planes, white versions of a variety of uniform items and the main title image for Inventors Wanted - an invitation to kids to submit their own ideas and innovations for school uniforms and the chance to win a trip to Kennedy Space Centre for the most imaginative. The second phase was imagery for the different sections in the Back to School area of the M&S website, firstly to help the viewer put together the perfect uniform for a pupil's needs and also a Bitesize Ideas page with help and suggestions for healthy snacks and meals. Finally Gail illustrated the 33 Smart Innovations icons - this part of the site also hosts the final phase of the project - two animations inspired by two of the innovations - Adjust-a-hem trousers and Stainaway Shirts. Working closely with Art Director Steven Leong and animator Peter Menich, Gail says of the rewarding commission "It was a challenging, intense and thoroughly enjoyable project to work on from start to finish."  

back to News