Sam grew up in North London where he enjoyed skateboarding as a youth, and the graphics and music that went with it. Even at 17 - before he had studied illustration - he was selling his work. A career as a freelancer was a natural continuation after he got his degree.
Sam took his foundation in Art and Design at Central St Martins, and has a BA with honours from UWE Bristol.
Impact is what Sam’s work offers. He likes things that are easy to understand at first glance, and this is reflected in his imagery. Graphic design and branding from the 1940s and 50s is what inspires him, particularly the cheaply reproduced, throwaway illustrations you might see on old matchbooks or drinks cans.
Sam often turns inanimate objects into little characters by adding arms, legs and faces to them, and also uses bold, catchy slogans in many of his illustrations. A warn and weathered feel, screenprinting, halftones and other lo-fi effects also come into play. Flat colours and a reduced palette give his pictures extra pop.