A Pilot Pen for All

Ruth Rowland was asked by the Zimmerman Agency in the US to work on their latest Pilot Pen Advertising Campaign.

Ruth has come up with some unique handwriting styles for this commission, she says "(This was) a lettering artist's dream - a huge box turned up in the post stuffed full of Pilot pens in every colour of the rainbow. As you can imagine, I had a lot of fun working on these characters, developing different styles of handwriting appropriate to each ad."