Commissioned by Ledgard Jepson- specialists in branding and well known for their recent rebrand of Birmingham Museums Trust, Ruth was asked to create a piece of custom lettering, giving St Luke’s Hospice a unique, hand drawn mark that was instantly recognisable. Ruth says "Once briefed, I collaborated with the creative team at Ledgard Jepson, providing initial brush drawn options. These were gradually developed and drawn up digitally, while taking care to retain the hand drawn appeal of the script. The warm colour, soft curves and playful nod at smiles and hearts keep the lettering fresh and friendly, while the bold weight and clean design give it the visual strength to work across a range of applications." You can see more of Ruth's lettering for branding in her dedicated logos folder.