Shopping at Columbus Circle

Sunny Gu makes art for an upscale shopping mall in NYC to showcase the unique offerings of each boutique.

Sunny collaborated with the Vis-a-vis Creative team on a series of campaigns for The Shops at Columbus Circle, located within the Deutsche Bank Center, a prominent skyscraper complex in Manhattan, NYC.

The illustrations showcase fashion and culinary products, brimming with vivid colors and a tactile allure and adorn a variety of print and digital formats, including onsite signage advertisement, digital display ads and social media content. Each piece is unveiled one by one to complement the changing seasons.

advertising
painterly
food and drink
realistic
fashion illustration
fashion
retail
fashion illustrator
clothes
shoes
shopping
accessories
sunny gu
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