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IWD India

Jyotirmayee Patra works with Snapchat to create stickers & filters to celebrate IWD for the Indian audience.

This set of zesty artworks rejoice in confidence, beauty and energy, Jyotirmayee explains, "The stickers are a combination of bold & organic lettering with a very vibrant palette; especially the warm tones like reds and yellows which are some of the significant colours of Indian festivals. The type & illustration inspirations were derived from Indian matchbox & packaging graphics. Some of the slogans/ phrases are in ‘Hinglish’ (Hindi+English) which is the millennial lingo."

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